Viacommunity Day in Times Square

Second Chance Toys partnered with Viacom this Earth Week in celebration of their annual Viacommunity Day. 100 Viacom associates volunteered their time to spend the day sorting, cleaning, and tagging nearly 1,000 toys in Times Square. 

There were balloon artists, face painters, coloring tables, and even a few impromptu dance competitions!

Steve Weatherford and Josh Brown of the New York Giants joined the fun and helped the volunteers clean and tag the toys. It wouldn't be a Second Chance Toys event without a little work AND play, so Steve and Josh showed off their skills during line dances to the energetic beats played by our talented volunteer DJ. Their participation added to the great enthusiasm felt by everyone there.

Because of Viacom’s outstanding effort, all 1,000 toys were saved from the landfills and have landed in the hands of children who really need them.