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Elizabeth_3In recognition of Earth Week 2008, the Lower Academy of Elizabeth High School in New Jersey launched a plastic toy rescue and recycling program to benefit St. Joseph Social Service Center, which since 1983 has served the materially poor and homeless community of greater Elizabeth, NJ.

Glnews2_2Sasha Lipton, founder of Second Chance Toys, receives the Student Spotlight in the April issue of The Highlander, the Governer Livingston High School newspaper. Recognized for her community leadership, Sasha indicated that seeing the smiling faces of the children receiving the rescued plastic toys is the ultimate satisfaction.

Picture1_2The Evergreen Elementary School PTA in Scotch Plains, NJ will be working with Second Chance Toys to collect and donate plastic toys during Earth Day (April 22, 2008). As part of this initiative, the students will be including personalized messages on special hang tags which will be placed on the toys. The toys will be donated to the Union County Department of Social Services which serves 3,000 families in the area.

Picture1_3A collection of Second Chance Toys was donated to the Elizabethport Tutorial Program held at the Central Presbyterian Church in Summit, NJ.  Accepting the toys from Sasha Lipton, founder of Second Chance Toys (standing second from left) are Pat Reed program supervisor (sitting), Latoya Otis, head counselor (standing left), and counselors Jameela Abdus-Salaam (second from right) and Tywon Robinson (right). The toys were distributed to the entire group of students attenting the weekly tutorial program.

ParamuswelFour public elementary schools in the community of Paramus, New Jersey will be doing their part this April to help save the environment while providing a gift of happiness for needy children. As part of Earth Week 2008 observances, the Memorial, Midland, Parkway, and Ridge Ranch schools will be collecting clean, gently used plastic toys. Combined with lessons on the importance of recycling and doing good, this initiative will help contribute to keeping these toys out of our landfills. The rescued and recycled toys will be donated to organizations serving disadvantaged children throughout Bergen County, New Jersey. 

Logo2The New Jersey Children's Museum will host "Celebrate Earth Day" the weekend of April 19 & 20. As part of the planned activities, the museum has teamed up with Second Chance Toys and will be accepting clean, gently used plastic toys from April 1 to April 30th and in return we will give a return pass for a future visit! During the "Celebrate Earth Day" weekend children will learn about the three R's- Reuse, Recycle, and Reduce. There will be a day full of activities that will teach children to help our environment and save the planet. The museum will be making crafts out of recycled objects. Other activities related to the event will include reading children's stories about the three R's, tips on how to Go Green at any age, and many more activities. To learn more about the New Jersey Children's Museum, please visit or contact the museum at

Spiritcommunity_logoSasha Lipton, founder of Second Chance Toys, was selected to receive a bronze Distinguished Finalist medallion in the 2008 Prudential Spirit of Community Awards for recognition of outstanding volunteer work. As part of her community service work, Sasha has also qualified for the President's Volunteer Service Award on behalf of the President's Council on Service and Civic Participation.

P1010003Members of the Head Start team are at it again loading up more than 100 Second Chance Toys for distribution to children ages 3 - 5 throughout their Middlesex County childcare centers. The toy distribution effort, which was once again coordinated by Karen Boateng (right) of the Community Development Institute, will bring miles of smiles and interactive play to the hundreds of children served by the organization.

Hh1Hh2_2                                                                                 Second Chance Toys teams up with Helping Honduras Inc. ( to donate over 200 plastic toys to the needy children of Honduras. Sasha Lipton (left) shows Juan Pablo Cardenas, founder of Helping Honduras, some of the many toys collected for his organization before loading them up for delivery to their Union City, NJ headquarters.

As a means to cultivate insights and guide our ideas to achieve our vision, Second Chance Toys has formed an Advisory Board of distinguished professionals. Members include:

  • Dale Bornstein, Partner/Director, Global Practices, Ketchum
  • Leslie Leventman, Executive Vice President, MTV Networks
  • Craig Scott, President & CEO, TargetRx
  • Jerry Shereshewsky, CEO,
  • Bronna Lipton, Spanish Teacher, Scotch Plains– Fanwood Public Schools
  • Shelly Lipton, Chief Marketing Officer,

P1010002Second Chance Toys donated over 100 toys to St. Joseph Social Service Center which since 1983 has served the materially poor and homeless community of greater Elizabeth, NJ. The toys are expected to bring some cheer to the many children supported by the center. Receiving the toys from Sasha Lipton (right), founder of Second Chance Toys is Sister Jacinta Fernandez (left) representing the leadership of the center. 

P1010001_3To us, your gently used toys are certainly not junk!!Demonstrating dedication to community service and the Second Chance Toys mission of rescuing and recycling plastic toys, 1-800-GOT-JUNK?, jumped in to help transport toys collected from several branches of Investors Savings Bank. By bringing together the community and local businesses, the vision of Second Chance Toys becoming a national organization is getting closer to reality. To learn more about 1-800-GOT-JUNK?, go to To find an Investors Savings Bank branch near you, go to And to learn more about how you, your community or business can get involved in supporting us in our efforts to rescue and recycle a greater number of plastic toys for needy children, please contact us at

Got_junk1-800-GOT-JUNK? will be assisting Second Chance Toys in rescuing plastic toys by not only donating those they collect but also in providing pick-up and transportation services from the growing number of plastic toy drop-off locations being established.

1-800-GOT-JUNK? is pioneering an industry that is helping people de-clutter and live cleaner, better lives. Whether it’s an old sofa or old lawn furniture in the garage, 1-800-GOT-JUNK? removes it for you. Founded in 1989, 1-800-GOT-JUNK? has more than 300 franchise locations in North America, Australia and the United Kingdom. For more information on their services, call 1-800-468-5865 or go to

EarthweekIn order to help build a groundswell of support and involvement around the Second Chance Toys mission of rescuing and refurbishing plastic toys for needy children, we're looking for schools, community and religious groups around the country to incorporate this plastic toy recycling initiative into their activities to commemorate Earth Week 2008 observances (April 18 - April 27). PLEASE help us bring Second Chance Toys to more communities throughout the state and the U.S. There are a ton of plastic toys to be saved from the landfills and an equal number of children in need of toys. The life lessons kids can learn from their participation are numerous and include a better understanding of the importance in protecting our environment and giving of themselves to help children in need. If you are interested in creating a program similar to the model programs already created (Click Here) please contact us at so we can help in any way possible.

Sct5_2Second Chance Toys of Pennsylvania, started by Doylestown-based high school junior Kyle Scott and his sister Cara Scott, distributed over 50 toys today for children at the Bucks County Chapter of Head Start in Morrisville, PA. Receiving the rescued and refurbished toys were 26 delighted children between the ages of 3 and 5 served at the Morrisville Head Start facility led by Director, Marcia Straka. Sharing the toys with the children are Cara Scott (left) and Kyle Scott (right). To donate plastic toys to Second Chance Toys of Pennsylvania, please call 215-990-8615 or email

Final_2Mindy Schwartz (left) of the L.A. Spencer Elementary School in Newark, NJ receives a collection of Second Chance Toys from Sasha Lipton, for 2 classes of special needs children.